"But if the Masts are Luddite chocolate-makers, they're also figures in a very contemporary caricature. More than anyone else in the New Brooklyn artisan movement, they exemplify to an almost implausible degree the daguerreotype stereotype of the bristly hipster, in newsboy cap and tweed britches, pedaling his penny-farthing to a north Brooklyn industrial space to make handcrafted nano-batch sweetmeats. If you've ever wondered what a Christopher Guest documentary about Brooklyn artisans might look like, Google 'Mast Brothers YouTube.'" Benjamin Wallace, "The Twee Party," New York Magazine
I found Wallace's whole article about artisinal Brooklyn foodstuff et al amusing in an I would totally buy all those pickles and jams and baked goods and chocolates kind of way. And I'm the first to admit that I think Mast Brother chocolates taste pretty darned great...
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